Sure, your website may seem great, but if you don’t have more eyeballs, it doesn’t quite cut it, right? While you could spend money on traditional advertisements like newspaper or radio ads, you will have to spend a couple of hundred bucks each time. And after all of that, you will have people visiting your website who may not be looking for what you’ve to offer.

What if there was a way to get targeted traffic for the long term, without having to pay?

SEO or Search Engine Optimization helps your website or a web page appear more prominently on search engine results, naturally. You don’t pay for these; major search engines like Google list your website in the search results simply because they feel it’s the most relevant.

To feature prominently though, you will have to “optimize” the page for search engines. How will, say Google know that your web page offers the best answer to a particular search query? It all depends on how you shape up the web page.

Here are a few of the things you should be doing to better your SEO.

Use the Keyword in Title:

Keywords are the phrases or terms that people search for when online. So, “barber shops near me” could be a keyword, as well as “the top restaurants in Toronto.”

You need to find the right keywords to target. Find ones that users search for frequently, but preferably have low competition. Then, use it in the title. When done right, your webpage will pop up as a search result when someone searches for that particular keyword.

Have the Right URL:

The URL structure is important because it helps track down the site. You can segment the data in a logical URL structure, which is sure to increase its shareability. While URLs must have keywords, do not cram them. It’s a good idea to use a keyword or subject in the URL, rather than something else.

Meta Title:

Always incorporate your primary keyword is your page’s Meta title. Your viewers will see it at the top of the browser when they open the page. Google may show varying lengths of a title tag, but ideally, you should go for around 55-60 characters. Make sure that the use of the keyword does not sound forced.

Meta Descriptions:

The Meta description is a Meta HTML element that serves as the website’s additional ad copy. Google does not always display the Meta descriptions in the search results, but it does not hurt to take a chance. The Meta description should describe your site or that particular webpage in a compelling manner. Search engines like Google use web crawlers that take a look at the meta description – which is one of the ranking factors.

First 100 words:

Are you using your primary keyword in the first 100 words of your article? Crawlers tend to pick up on it, which can increase the visibility of the site. Moreover, readers will find it easier to establish a connection between the title and the body.

Subheadings:

While subheadings might not affect your SEO directly, they do give stricture to your article making it easier for readers to navigate. Moreover, using your focus keywords in the subheadings also increases your visibility. With headings, you will create a high-quality, readable text that can be discovered easily.

Varied anchor text links:

Anchor text represents those clickable words that are used in a text to link two websites or webpages. Google takes the help of external anchor text to understand the topics you are dealing with and determine the rank. 

Never link out with target keyword:

You have attracted your readers through the use of your primary keyword that they searched for. It would be foolhardy to link out your target keyword and divert the traffic. Moreover, you promised to deliver information on your target keyword, compelling users to click, and you cannot go back on it.

Keyword density is a myth in 2020:

Most marketers and businesses misunderstand the concept of keyword density. Cramming your page with keywords wouldn’t lead to better results. Plus, there is simply no ideal percentage when it comes to keyword density. It’s all about using the right keywords, in the right places.

User intent:

All Google searches have a user intention behind them. People use search engines when they are looking for something in particular. Google can recognize user intent and display results accordingly. 

Synonyms:

You can use synonyms associated with your primary keywords to gain more traffic. Google uses LSI or latent semantic indexing to detect words that bear similarity to your keywords in the content body.

Mastering SEO might not be easy, but it is a skill that will lead you towards success. We can help you create and tailor an SEO strategy that meets your business needs. Are you ready?